Quaker Oats

Quaker OatsQuaker and Advance: The Right Mix!

Advance Storage Products was recently chosen to provide a storage solution for Quaker Oats’ largest single worldwide brand, its Gatorade thirst quencher.  In total, Advance supplied more than 20,000 pallet positions of pushback rack to Quaker’s facilities in Indiana and Arizona.

Led by a number of strong brands including oatmeal, cereals, granola bars and pasta/rice mixes, the Quaker name has stood for quality products for more than a century.  Acquired by the Quaker Oats Company in 1983, Gatorade has grown from sales of $100 million in fiscal 1984 to over $1.8 billion worldwide in 1999.  Its Gatorade product line accounts for nearly 40 percent of the company’s sales and operating income, while commanding an 82 percent share of the sports beverage category in the United States.

As this division of the Quaker Oats Company continued its rapid growth, so did the company’s need for more efficient and dependable storage.  Distribution centers continued to fill to capacity in an rs 10 1attempt to handle the company’s ever-growing product line.  So, the team at Quaker put their heads together to find a solution to beat these skyrocketing storage and transportation costs.  Quaker’s dilemma: How to improve the storage density of its facilities, while at the same time cutting back on product damage being caused by their current method of storage.  There were multiple load presentation constraints due to new packaging.  Over the years, Quaker’s floor stack environment had gone from storing four pallets high to only two.  Another challenge was to provide greater SKU access (because of the stacking patterns, the customer was obligated to 27 units of one SKU).

Quaker OatsAdvance’s solution: Advance 2, 4 and 5-deep Lo-Pro Pushback over floor stack.  There were many factors to consider in order to justify the project and make it successful.  Product mix was analyzed and a plan for slotting the system was developed prior to the completion of the installation.  This was important so that systems could be set up prior to implementation, thereby not affecting order-picking productivity.  A plan was implemented utilizing a combination of very dense Advance pushback racking for the large volume storage areas and more traditional selective styles for the case-picking areas.  Result: Quaker’s productivity has improved, they are experiencing less product damage, they have increased the number of SKU’s being stored in the same area and they are enjoying dramatic savings to the facility previously incurred from outside storage and transportation costs.  The project was completed without interruption of the company’s normal operations.


Project Management

Project ManagementAdvance Storage Products’ qualified Project Management Team is ready to assist with every aspect of your warehouse racking project.  From quote estimating and freight coordination to installation supervision and permit sign-off, our Team of rack system professionals is known for their quality service, responsiveness and customer-friendly approach.


    Full Quote & Estimation of your warehouse storage project, including:

  • Budget pricing for quick estimating
  • Current, real-time pricing that includes steel surcharges
  • Layout and elevation drawings
  • Preliminary seismic calculations done in-house and in minutes, by any member of the Sales, Project Management or Engineering Staff
  • Gantt Chart & schedule to show estimated timeline for fabrication, shipping and installation
  • This Gantt chart will be used throughout the project to track progress and ensure deadlines are met.


Customers are the first priority for Advance’s experienced Engineering team.  With an average tenure of over 10 years with the company, Advance engineers are experts at designing the most appropriate rack system to accomplish what each and every customer needs to efficiently and effectively manage their pallet rack storage (all within budget).  Armed with superior AutoCAD skills, in conjunction with an integrated bill of material and manufacturing system, the engineering team allows for multiple refinements to a customer’s plans without affecting a tight deadline.

Safe, Accurate, On-Time and Innovative.

Advance’s engineering technology allows any of the Engineers, Estimators or Sales Staff to produce preliminary seismic calculations within minutes, at their desk, for U.S. and Canada locations.  Custom software generates exact, real-time pricing and removes the guesswork from your project planning.

Advance is committed to continually improving product offerings as evidenced by 9+ U.S. patents.  The continued focus on improvement has led to Advance’s industry leading Lo Pro™ Pushback System, welded bed frame Structural Pallet Rack and multiple other product innovations Advance customers enjoy.  Advance is 100% committed to always meeting or exceeding our customer’s needs and expectations.

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