Advance Storage Products was recently chosen to provide a storage solution for Quaker Oats’ largest single worldwide brand, its Gatorade thirst quencher. In total, Advance supplied more than 20,000 pallet positions of pushback rack to Quaker’s facilities in Indiana and Arizona.
Led by a number of strong brands including oatmeal, cereals, granola bars and pasta/rice mixes, the Quaker name has stood for quality products for more than a century. Acquired by the Quaker Oats Company in 1983, Gatorade has grown from sales of $100 million in fiscal 1984 to over $1.8 billion worldwide in 1999. Its Gatorade product line accounts for nearly 40 percent of the company’s sales and operating income, while commanding an 82 percent share of the sports beverage category in the U.S.